Managing influence
in Social Media

Research shows that 70% of social media users are more likely to trust the opinion on products and services posted by other users, rather than the info published by the manufacturers and resellers. Therefore it’s essentially for any modern business to implement an effective mechanisms of monitoring, engaging and directing the sentiment of current and prospective clients.

Influence Influencers

Influence Influencers allows you to find and engage with most influential people in social media, who are opinion leaders within a given topic.

Using this service gives you the ability to identify key social influencers, mobilize them to create trusted content that goes beyond display advertising, distribute the content at scale across the web on all social platforms, and measure the entire process.



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  • Authenticity
    Influencers create premium, brand-friendly content that resonates well with their readers.

  • Credibility
    Influencers engage their audience with content that builds trust with the brand, because they are trusted by their readers.

  • Context
    Narratives of real life experiences create context around a product purchase, with which customers can connect and identify.

  • Scalability
    Influencers act as multipliers to amplify your brand’s message.

  • ROI
    Influencer marketing campaigns generate earned media value and generate awareness, drive web traffic and create sales leads.

Sentiment analysis

A brand is no longer what we tell the consumer it is,
it is what consumers tell each other it is.

Scott Cook

70% of social media users are more likely to trust the opinion on products and services posted by other users, rather than the info published by the manufacturers and resellers. Therefore it’s essentialy for any modern business to implement an effective analysis of sentiment on current and prospective clients – to understand their opinion on products and services offered.

Thanks to cooperation with companies that lead technological innovation, we have created an analytical tool to measure sentiment in opinions about your brand in several languages.

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Building engagement

Building engagement of current and potential customers – the purpose of this program is to engage potential and existing customers to increase sales effectiveness. The program is divided into 3 phases:


Phase 1. Identifying influencers

  • Find the most influential people for each of your strategic business segments

  • Building the cooperation list by choosing influencers with:
    • Positive sentiment (overall)
    • Positive sentiment (relevant)
    • Biggest influentiality

Phase 2. Attracting Influencers and their audience

Phase 3. Engaging Influencers and their audience

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Microsoft Polska
Sony Polska
Orange Polska
T-mobile Polska

DeLonghi Polska
Hewlett-Packard Polska
PZU Życie SA

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The contents of this document, including but not limited to the concept and design of the content, are intellectual property of Bright Future Sławomir Turek, and are protected by law according to the Bill from Feb 4th, 1994 on the Protection of Intellectual Property Rights. Use of all or any part of this document is prohibited unless with a written approval from the author.