My New Digital Experience is a cycle of workshops, during which participants will be able to learn and personally test how solutions which shape new trends in the so-called Digital World of User Experiences work.
The program is aimed at managers of telecommunication companies, video game console providers, and all those who would like to learn about and understand new models of consumer behavior created by the leaders of the Digital World.
Note: Each of the three seminars that make up the My New Digital Experience series, represent a complete and independent program, and may be attended separately.
During this seminar you will learn about the world market leader of video streaming strategy, and will understand what the positive consumer experience of Netflix users is about.
Manufacturers of video game consoles have realized, that the increasing popularity of their products in combination with the rapidly growing availability of high-speed Internet provide them with a unique opportunity to become the suppliers of home entertainment centers. This trend enables players like Microsoft or Sony to appear in service markets like telecommunication or cable TV, as well as TV series producers or game and film producers.
By participating in this seminar you will understand:
During the last couple of months there has been a wide discussion about what type of information can, and should be collected about Internet users, and what personal information we as users have the right to have deleted. By participating in this seminar you will learn how to knowingly control what information on your subject can be found on the Internet, and what information you may collect about your present and future customers.
In particular, you will learn about:
In XXI century, successful companies often realize that it’s not the capital, work or knowledge that influences market decisions, but a limited amount of time available to analyze products or events. Ability to win and keep the attention of current and potential clients has become a key element in the success of every modern company.
We have prepared two trainings / seminars on this topic:
Both seminars are aimed at managers in sales, marketing or customer support. Thanks to:
the attendees evaluate our seminars as very valuable experience.
During this seminar you will be able to learn:
This seminar is based on a virtual world of games that lets the attendees better understand the concept of gamification. During the seminar we present the basic concepts of behavioral psychology, which lead HBR to announce gamification as one of the key trends for 2013.
Getting to know the practical applications of these mechanisms in sales, marketing, customer support and team building give the attendees an instant ability to use these new skills in business tasks, as well as analyzing their competition in terms of gamification.
Understanding how the animal instinct influences the behavior of our clients, employees, shareholders and managers has become a crucial part in an effective company management during the times of change, uncertainty and crisis. Management experts spend a lot of effort to reach the top of „successful management of XXI century”, only to find the behavioral psychologists were already there.
In this series we offer two seminars:
This seminar is aimed at project or team leaders.
Both seminars were inspired by Jacek Santorski and are part of the Academy of Psychology of Leadership, a post-MBA program at Warsaw University of Technology Business School.
Attendees analyse animal behavior to learn how to be an effective, natural leader. They discover atavisms driving humans, who are on various positions in different organizations. Seminar goals:
Attendees learn about atavisms that influence the hierarchy formation in the company, start the fight for power and lead to its balance inside the organization, leading to long-lasting success on the market. During the seminar, the following concepts are discussed:
During the seminar the discussed topics are illustrated using case studies from Walt Disney Corporation, NC+ and Orange Customer Service.
The Academy of Innovation and Creativity was created in cooperation with our clients from the Hi-Tech market, who see their competitive advantage in innovative and creative approach to business tasks and projects. One of the most important goals of this Academy is teaching the attendees how to make innovation a predictable and manageable process.
The Academy program is based on knowledge and experience of world’s leading companies in the most innovative market of video game production.
Thanks to the Academy workshops, where the attendees learn how to increase the innovation and creativity of their business projects, they gain a practical ability to instantly use this new knowledge and methodologies in everyday operations.
Experts, regular employees, mid-level managers
The Academy consists of 3 parts:
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