Communicate or die

"An animal recipe for success in business"

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About the book

Communication is often used to manipulate and gain something out of it. Probably that is why mankind has put so many obfuscating levels on top of communication, to make it less clear how it works. Therefore we tried to reach to the communication mechanisms not influenced by humanity, and show it without greed or lies.

In our opinion, these pure mechanisms are easier to observe in nature. Therefore we decided to analyze different forms of communication among animals, and find specific examples that would fit the human world, and specifically business tasks.

Testimonials

Authors

Beata Mońka
Chairman of the Board and Director at CANAL+ Poland

Bogusława Matuszewska
Vice-chairman of the Board at PGE SA

Sławomir Turek
Founder of Bright Future

Nature of business

"An animal recipe for success in business"

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About the book

  • Interesting examples of animal behaviour that may be an inspiration to key organizational process in companies

  • Presentation of research on animal psychology and sociology, which can help in understanding the mechanisms behind human behaviour observed in business environments

  • Examples from Polish market showing these animal mechanisms used in everyday practices in different types of companies

  • Knowledge shared by the most experienced managers on Polish market. Book’s authors held key positions at leading companies in Poland: IBM, Siemens, Orange, France Telecom, RWE, Bonnier, Unilever, PKO BP, Warsaw Stock Exchange.

Testimonials

Authors

Iwona Kossmann
CEO of Bonnier Poland

Janusz Moroz
Board Member at RWE Poland, Vice-president of Polish Confederation of Private Employers ’Lewiatan’

Sławomir Turek
Founder of Bright Future

Bees Incorporated

"An animal recipe for success in business"

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About the book

„Bees Inc.” shows how, by looking at the life of social insects, we can solve various business problems. Basing on the research concerning honey bees that for 30M years have been conquering our world, the book presents the hive organization mechanisms, which can be used in everyday company operations.

Testimonials

Bees have been functioning as a super-organism for the last 30M years. In that period, they implemented amazing cooperation methods that may be used to solve issues in different areas of human life, including business. The book „Bees Incorporated” in an attractive and interesting way shows how through observation of honey bees we can increase the efficiency of our company.

Prof. Jurgen Tautz
Honey bee researcher

Authors

Mariusz Gaca
Chairman of the Board at PTK Centertel, Director Executive of Sales and Customer Support at TP Group

Bartosz Drabikowski
Vice-chairman of the Board at PKO BP, CFO at PKO BP

Sławomir Turek
Founder of Bright Future

Key Clients

Key Account Management in practice

About the book

While reading this book, you will find several interesting connections between:

  • psychology and business analytics (NLP and business opportunities analysis);
  • methods of management used in the top world companies and successful sport teams;
  • modern and traditional – Hi-Tech and Chinese art of winning;

Testimonials

After reading this book, I’m convinced that the most important factors to the company success are key clients and profitable products, and this should be the focus of our efforts. I recommend this book to all sales and marketing managers, I know it will be a mandatory reading for all my sales directors.

Ryszard Pieńkowski
Chairman of the Board at INFOR PL S.A.

In this very interesting book we kind find the answer to the most important question for every business: How can the company and its managers efficiently and profitably manage the key clients? A big advantage of this book are relevant Polish case studies, thanks to the vast experience of the author. It’s a worthwhile read exploring not only the practice of managing key clients, but includes interesting analytical models, procedures and tips, also recalling „The Art of War” by Sun Tzu.

prof. UW dr hab. Grzegorz Karasiewicz
Head of Management Department at Warsaw University

A must-read both for beginning and experienced sales team leaders for big clients. Organizes your knowledge, opens your mind and inspires through great real-life examples.

Jacek Myrcha
Head of Marketing at Microsoft Poland

If you want to consciously evolve your business skills, this book should be your main guide. Sławek Turek shows step-by-step how to execute specific key account manager tasks, helps adjust to changing client’s requirements and reach your own goals.

Jakub Uznański
Senior Key Account Manager at Sony Poland

Author

Sławomir Turek
Founder of Bright Future


Trusted by

Microsoft Polska
Sony Polska
Orange Polska
T-mobile Polska

DeLonghi Polska
Hewlett-Packard Polska
PZU Życie SA

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The contents of this document, including but not limited to the concept and design of the content, are intellectual property of Bright Future Sławomir Turek, and are protected by law according to the Bill from Feb 4th, 1994 on the Protection of Intellectual Property Rights. Use of all or any part of this document is prohibited unless with a written approval from the author.