Communication is often used to manipulate and gain something out of it. Probably that is why mankind has put so many obfuscating levels on top of communication, to make it less clear how it works. Therefore we tried to reach to the communication mechanisms not influenced by humanity, and show it without greed or lies.
In our opinion, these pure mechanisms are easier to observe in nature. Therefore we decided to analyze different forms of communication among animals, and find specific examples that would fit the human world, and specifically business tasks.
„Bees Inc.” shows how, by looking at the life of social insects, we can solve various business problems. Basing on the research concerning honey bees that for 30M years have been conquering our world, the book presents the hive organization mechanisms, which can be used in everyday company operations.
Bees have been functioning as a super-organism for the last 30M years. In that period, they implemented amazing cooperation methods that may be used to solve issues in different areas of human life, including business. The book „Bees Incorporated” in an attractive and interesting way shows how through observation of honey bees we can increase the efficiency of our company.
While reading this book, you will find several interesting connections between:
After reading this book, I’m convinced that the most important factors to the company success are key clients and profitable products, and this should be the focus of our efforts. I recommend this book to all sales and marketing managers, I know it will be a mandatory reading for all my sales directors.
In this very interesting book we kind find the answer to the most important question for every business: How can the company and its managers efficiently and profitably manage the key clients? A big advantage of this book are relevant Polish case studies, thanks to the vast experience of the author. It’s a worthwhile read exploring not only the practice of managing key clients, but includes interesting analytical models, procedures and tips, also recalling „The Art of War” by Sun Tzu.
A must-read both for beginning and experienced sales team leaders for big clients. Organizes your knowledge, opens your mind and inspires through great real-life examples.
If you want to consciously evolve your business skills, this book should be your main guide. Sławek Turek shows step-by-step how to execute specific key account manager tasks, helps adjust to changing client’s requirements and reach your own goals.
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